That’s when you find out that even though you’ve been using Outlook or Thunderbird for as long as you remember, your default email client is still the Windows 10 Mail app. If someone clicks a mailto link on a website, it will open the user’s default mail app.
Mailto links behave a differently in email clients and in web browsers. This opens an opportunity to add some non-standard elements like promo codes (to let your customers benefit from discounts or learn more about your special offers). Mailto links can be used to set the subject line or the email body. Such templates are especially handy for those recipients who read your emails on mobile devices as it helps them save even more time when writing emails. You can configure your mailto link to provide others with a short template which will make it easier for them to contact you. Sometimes, before someone actually contacts you, they may spend quite some time thinking if it’s better to use formal or informal style, what to open with or how to sign off. A predefined subject line and email body should do the trick in this case as well.
Depending on your pricing policy, you may need details like the number of users, the exact product or service your lead requires and more. Similarly to support requests, in order to provide a customer with a quotation, you usually need some specific information. Simply add some questions to the email body created using a mailto link and most people will be happy to tell you all you need to know. With the right mailto link, you can help your clients provide all the data you need. This may result in unnecessary back-and-forth when a problem could have been solved right away. Unfortunately, customers don’t always know which piece of information will be helpful in resolving their issue. If you work in customer support, you know how important it is to collect as much information as possible. Well, in addition to many people preferring to use emails instead of online forms, the examples below show some scenarios in which mailto links will prove useful. After all, you might as well link to a form on your website instead of using mailto links. The vital part of using mailto links is understanding what exactly you can do with them. In this article, I’ll show you why it’s worth using mailto links in the first place, how you can use them and what their syntax is. This lets you create contact links which make it easier to communicate with you. Not everyone knows that in addition to the recipient, you can also define the subject, email body and cc fields of the new message. Mailto links are hyperlinks which let you automatically open the default email client with a predefined recipient already typed in.
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